Cover image: @hakunawear / Instagram
Finding swimwear that is cute, functional, not wildly expensive, or harmful to the planet is no easy feat. Many swimwear brands claim to be eco-conscious, but once you take a closer look, not all they say they're doing is true, or more commonly, it isn’t as environmentally friendly as they promise. To save you trouble when searching for your next cute suit, we've made a list of some of our favorite sustainable swimwear brands.
Ookioh takes inspiration from the pleasure-seeking lifestyle of the Edo Period in Japan and focuses on female beauty, traveling, and living in the moment. Their fun, versatile suits are made from 100% regenerated materials such as ocean debris and post-consumer waste. While they work towards making their brand as sustainable as possible and promise to take out all plastics by the next two years. These suits are a must-have in your swimwear roster.
Co-owners Luna and Indie founded Benoa Swim on the concepts of community, creativity, and sustainability. Born and raised on the North Shore of Oahu, they decided to make swimwear inspired by their upbringing focused on surfing, swimming, and art. All their suits are made with sustainability in mind using recycled fabrics, biodegradable and compostable packaging, and hiring ethically focused factories in Indonesia that ensure livable wages for workers. Try one of their unique and guilt-free suits!
Looking for the perfect surf-proof swimsuit, with pockets, and made with sustainable materials? Look no further because Hakuna is a woman-owned, designed and operated company that uses recycled plastic water bottles and Yulex natural plant rubber. Their mission is to empower all people and celebrate diversity while playing in the ocean and wearing their Hakuna (meaning no worries) swimwear.
Vitamin A believes in “feeling good, looking good, and doing good.” This LA-based company makes all their bathing suits with sustainable materials (try their plant-based Line), prioritizes comfort and quality, and donates to 1% for the Planet. Next time you're looking for a suit check out their variety of sustainable styles.
Inspired by a deep connection to the ocean, Stay Wild Swim looks to produce swimwear with a purpose using sustainable materials and designs to flatter every woman’s body. All of their products are made in factories that exceed ethical labor regulations, are outfitted with energy-saving monitors on all their equipment, and their swim line is made of regenerated ocean plastic debris. Stay stylish and sustainable with one of these stay wild swimsuits.
Do Good Swim Wear found the inspiration for their swimsuits made from recycled ocean plastics from the plastic pollution they saw while on a surf trip. This minority and women-owned small company uses sustainable materials and classic designs to ensure you can wear their suits for the seasons to come. A portion of their profits goes to ocean conservation-focused non-profits like Surfrider, Coral Gardeners, Oceana, and towards carbon-sequestering with One Tree Planted. They also focus on inclusivity and diversity sporting real ocean goers as their models and size ranges that fit all.
Focused on ethical labor, sustainable materials, and inclusivity, Kitty and Vibe has a stylish and low impact suit for everyone. Their efforts focus on making suits to fit everyone, and with their revolutionary sizing guide, they consider the hips and bum to make sure your fit is perfect. Their sustainable line is made from recycled materials, and all their suits are sewn in factories where workers are paid above minimum wage.
Did reading about eco-conscious swimsuits get you psyched to hit the waves? Remember to check out the Jamie O’Brien Surf App here for the best surf coaching anytime, anywhere.
Did we miss your favorite Sustainable Swim Suit? Let us know at hello@jamieobrien.com